The Innovation Effect of User Design: Exploring Consumers'...

Journal of Marketing 2012 / 09 Vol. 76; Iss. 5

The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

Schreier, Martin, Fuchs, Christoph, Dahl, Darren W
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Volume:
76
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.10.0462
Date:
September, 2012
File:
PDF, 444 KB
english, 2012
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