Dimensions of brand performance: Challenges for marketing...

Journal of Marketing Management 1994 / 08 Vol. 10; Iss. 6

Dimensions of brand performance: Challenges for marketing management and managerial accountancy

Egan, Colin, Guilding, Christopher
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Volume:
10
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1994.9964294
Date:
August, 1994
File:
PDF, 1.59 MB
english, 1994
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