A Multicategory Model of Consumers' Purchase Incidence,...

Journal of Marketing Research 2012 / 08 Vol. 49; Iss. 4

A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions

Mehta, Nitin, Ma, Yu
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
49
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.10.0118
Date:
August, 2012
File:
PDF, 195 KB
english, 2012
Conversion to is in progress
Conversion to is failed