An Exposition of Empirical Research into Marketing Planning

An Exposition of Empirical Research into Marketing Planning

Greenley, Gordon E.
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Volume:
3
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1987.9964030
Date:
January, 1987
File:
PDF, 1.04 MB
english, 1987
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