Comparing the incomparable? How consumers judge the price...

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International Journal of Research in Marketing 2015 / 1

Comparing the incomparable? How consumers judge the price fairness of new products

Kuester, Sabine, Feurer, Sven, Schuhmacher, Monika C., Reinartz, Dominik
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Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2014.09.006
Date:
January, 2015
File:
PDF, 621 KB
english, 2015
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