The Truth Hurts: How Customers May Lose From Honest...

  • Main
  • 2015 / 1
  • The Truth Hurts: How Customers May Lose From Honest...
International Journal of Research in Marketing 2015 / 1

The Truth Hurts: How Customers May Lose From Honest Advertising

Kopalle, Praveen K., Lehmann, Donald R.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2014.12.003
Date:
January, 2015
File:
PDF, 916 KB
english, 2015
Conversion to is in progress
Conversion to is failed