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Invisible value formation: a netnography in retail banking
Kristina Heinonen, Dr, Medberg, Gustav, Heinonen, KristinaVolume:
32
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/IJBM-03-2014-0041
Date:
August, 2014
File:
PDF, 324 KB
english, 2014