Dispersion of marketing capabilities: impact on marketing’s...

Journal of the Academy of Marketing Science 2015 / 1 Vol. 43; Iss. 1

Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes

Krush, Michael T., Sohi, Ravipreet S., Saini, Amit
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Volume:
43
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-014-0420-7
Date:
January, 2015
File:
PDF, 812 KB
english, 2015
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