Exploring management perspectives of branding in service...

Exploring management perspectives of branding in service SMEs

Horan, Gillian, O'Dwyer, Michele, Tiernan, Siobhan
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Volume:
25
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876041111119831
Date:
April, 2011
File:
PDF, 254 KB
english, 2011
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