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Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole, Carson, David, Jones, RosalindVolume:
16
Language:
english
Journal:
Journal of Research in Marketing and Entrepreneurship
DOI:
10.1108/JRME-01-2014-0003
Date:
October, 2014
File:
PDF, 396 KB
english, 2014