Effective advertising on mobile phones: a literature review...

Behaviour & Information Technology 2008 / 09 Vol. 27; Iss. 5

Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies

Park, Taezoon, Shenoy, Rashmi, Salvendy, Gavriel
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Volume:
27
Language:
english
Journal:
Behaviour & Information Technology
DOI:
10.1080/01449290600958882
Date:
September, 2008
File:
PDF, 485 KB
english, 2008
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