Cross‐national differences in consumer response to the...

European Journal of Marketing 2007 / 04 Vol. 41; Iss. 3/4

Cross‐national differences in consumer response to the framing of advertising messages

Paliwoda, Stanley, Orth, Ulrich R., Koenig, Harold F., Firbasova, Zuzana
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Volume:
41
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560710728363
Date:
April, 2007
File:
PDF, 351 KB
english, 2007
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