Measuring the Price Knowledge Shoppers Bring to the Store

Journal of Marketing 2002 / 10 Vol. 66; Iss. 4

Measuring the Price Knowledge Shoppers Bring to the Store

Vanhuele, Marc, Drèze, Xavier
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Volume:
66
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.66.4.72.18516
Date:
October, 2002
File:
PDF, 138 KB
english, 2002
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