The application of micro‐modelling to predicting total...

Journal of Marketing Management 1988 / 01 Vol. 3; Iss. 3

The application of micro‐modelling to predicting total market mix potential

Pymont, Brian C., Morgan, Rory P., Bond, Julian R.
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Volume:
3
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1988.9964047
Date:
January, 1988
File:
PDF, 1.10 MB
english, 1988
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