How strong and generalisable is the Generation Y effect? A...

International Journal of Wine Business Research 2011 / 06 Vol. 23; Iss. 2

How strong and generalisable is the Generation Y effect? A cross‐cultural study for wine

Mueller, Simone, Mueller, Simone, Remaud, Hervé, Chabin, Yann
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Volume:
23
Language:
english
Journal:
International Journal of Wine Business Research
DOI:
10.1108/17511061111142990
Date:
June, 2011
File:
PDF, 284 KB
english, 2011
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