Split Questionnaire Design for Massive Surveys

Split Questionnaire Design for Massive Surveys

Adigüzel, Feray, Wedel, Michel
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Volume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.45.5.608
Date:
October, 2008
File:
PDF, 98 KB
english, 2008
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