Cause-related marketing (CaRM) and corporate social...

Social Responsibility Journal 2014 / 09 Vol. 10; Iss. 4

Cause-related marketing (CaRM) and corporate social responsibility (CSR)

Jahdi, Khosro
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Volume:
10
Language:
english
Journal:
Social Responsibility Journal
DOI:
10.1108/srj-07-2012-0063
Date:
September, 2014
File:
PDF, 247 KB
english, 2014
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