How store brands build retailer brand image

International Journal of Retail & Distribution Management 2012 / 06 Vol. 40; Iss. 7

How store brands build retailer brand image

Kremer, Florence, Viot, Catherine
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Volume:
40
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/09590551211239846
Date:
June, 2012
File:
PDF, 363 KB
english, 2012
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