Humor and cultural values in print advertising: a cross‐cultural study
Hatzithomas, Leonidas, Zotos, Yorgos, Boutsouki, ChristinaVolume:
28
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651331111107107
Date:
February, 2011
File:
PDF, 343 KB
english, 2011