Memorable Messages about Genes and Health: Implications for...

Health Marketing Quarterly 2008 / 07 Vol. 25; Iss. 1-2

Memorable Messages about Genes and Health: Implications for Direct-to-Consumer Marketing of Genetic Tests and Therapies

Parrott, Roxanne, Volkman, Julie, Ghetian, Christie, Weiner, Judith, Raup-Krieger, Janice, Parrott, John
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Volume:
25
Language:
english
Journal:
Health Marketing Quarterly
DOI:
10.1080/07359680802126061
Date:
July, 2008
File:
PDF, 180 KB
english, 2008
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