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Exploring brand associations: an innovative methodological approach
Crawford Camiciottoli, Belinda, Ranfagni, Silvia, Guercini, SimoneVolume:
48
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-12-2011-0770
Date:
May, 2014
File:
PDF, 373 KB
english, 2014