Invisible data quality issues in a CRM implementation

Journal of Database Marketing & Customer Strategy Management 2005 / 7 Vol. 12; Iss. 4

Invisible data quality issues in a CRM implementation

Reid, Andrea, Catterall, Miriam
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Volume:
12
Language:
english
Journal:
Journal of Database Marketing & Customer Strategy Management
DOI:
10.1057/palgrave.dbm.3240267
Date:
July, 2005
File:
PDF, 168 KB
english, 2005
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