Memorization of sport sponsorship activities: the case of...

Sport Business and Management An International Journal 2011 / 10 Vol. 1; Iss. 3

Memorization of sport sponsorship activities: the case of the German Bundesliga

Dolles, Harald, Breuer, Christoph, Rumpf, Christopher
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Volume:
1
Language:
english
Journal:
Sport, Business and Management: An International Journal
DOI:
10.1108/20426781111162684
Date:
October, 2011
File:
PDF, 159 KB
english, 2011
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