The Market Valuation of Outsourcing New Product Development
Raassens, Néomie, Wuyts, Stefan, Geyskens, IngeVolume:
49
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.09.0317
Date:
October, 2012
File:
PDF, 167 KB
english, 2012