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Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy: An examination in Italy and the US
Rubera, Gaia, Ordanini, Andrea, Griffith, David AVolume:
42
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.1057/jibs.2011.3
Date:
May, 2011
File:
PDF, 211 KB
english, 2011