Understanding the Customer Base of Service Providers: An Examination of the Differences Between Switchers and Stayers
Ganesh, Jaishankar, Arnold, Mark J., Reynolds, Kristy E.Volume:
64
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.64.3.65.18028
Date:
July, 2000
File:
PDF, 154 KB
english, 2000