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Socially Responsible Labeling: The Impact of Hang Tags on Consumers' Attitudes and Patronage Intentions Toward an Apparel Brand
Hyllegard, K. H., Yan, R.-N., Ogle, J. P., Lee, K.-H.Volume:
30
Language:
english
Journal:
Clothing and Textiles Research Journal
DOI:
10.1177/0887302X11433500
Date:
January, 2012
File:
PDF, 249 KB
english, 2012