The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership
Eastman, Jacqueline K., Iyer, Rajesh, Liao-Troth, Sara, Williams, Donnie F., Griffin, MitchVolume:
22
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/MTP1069-6679220407
Date:
October, 2014
File:
PDF, 258 KB
english, 2014