![](/img/cover-not-exists.png)
Brands as Signals: A Cross-Country Validation Study
Erdem, Tülin, Swait, Joffre, Valenzuela, AnaVolume:
70
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.2006.70.1.34
Date:
January, 2006
File:
PDF, 143 KB
english, 2006