Personal Value Influences on Consumer Product Class and...

The Journal of Social Psychology 1983 / 02 Vol. 119; Iss. 1

Personal Value Influences on Consumer Product Class and Brand PReferences

Pitts, Robert E., Woodside, Arch G.
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Volume:
119
Language:
english
Journal:
The Journal of Social Psychology
DOI:
10.1080/00224545.1983.9924440
Date:
February, 1983
File:
PDF, 791 KB
english, 1983
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