The Challenge of Retaining Customers Acquired with Free...

Journal of Marketing Research 2015 / 04 Vol. 52; Iss. 2

The Challenge of Retaining Customers Acquired with Free Trials

Datta, Hannes, Foubert, Bram, Van Heerde, Harald J.
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Volume:
52
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.12.0160
Date:
April, 2015
File:
PDF, 685 KB
english, 2015
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