Gains and Losses from the Misperception of Brand Origin:...

Journal of International Marketing 2011 / 06 Vol. 19; Iss. 2

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

Balabanis, George, Diamantopoulos, Adamantios
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Volume:
19
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.19.2.95
Date:
June, 2011
File:
PDF, 168 KB
english, 2011
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