The synergic relationship between TQM and marketing in...

Managing Service Quality 2007 / 05 Vol. 17; Iss. 3

The synergic relationship between TQM and marketing in creating customer value

Mele, Cristina
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Volume:
17
Language:
english
Journal:
Managing Service Quality: An International Journal
DOI:
10.1108/09604520710744281
Date:
May, 2007
File:
PDF, 301 KB
english, 2007
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