Exploration and exploitation across three resource classes

European Journal of Marketing 2011 / 04 Vol. 45; Iss. 4

Exploration and exploitation across three resource classes

Aspara, Jaakko, Tikkanen, Henrikki, Pöntiskoski, Erik, Järvensivu, Paavo
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Volume:
45
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561111111352
Date:
April, 2011
File:
PDF, 771 KB
english, 2011
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