The impact of internal and external market orientations on...

Journal of Strategic Marketing 2009 / 02 Vol. 17; Iss. 1

The impact of internal and external market orientations on firm performance

Lings, Ian N., Greenley, Gordon E.
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Volume:
17
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652540802619251
Date:
February, 2009
File:
PDF, 289 KB
english, 2009
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