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Cultural Variations in Country of Origin Effects
Gürhan-Canli, Zeynep, Maheswaran, DurairajVolume:
37
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.37.3.309.18778
Date:
August, 2000
File:
PDF, 77 KB
english, 2000