Toward a Conceptual Framework of Emotional Relationship Marketing: An Examination of Two UK Political Parties
Dean, Dianne, Croft, Robin, Pich, ChristopherVolume:
14
Language:
english
Journal:
Journal of Political Marketing
DOI:
10.1080/15377857.2014.990849
Date:
January, 2015
File:
PDF, 452 KB
english, 2015