Utilitarian and hedonic promotional appeals of 99-ending...

European Journal of Marketing 2015 / 02 Vol. 49; Iss. 1/2

Utilitarian and hedonic promotional appeals of 99-ending prices

Gaston-Breton, Charlotte, Duque, Lola C.
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Volume:
49
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-09-2012-0556
Date:
February, 2015
File:
PDF, 753 KB
english, 2015
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