[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Creating and Delivering Value in Marketing || Market Orientation and Organizational Performance: A New Product Paradox?
Spotts, Harlan E.Volume:
10.1007/97
Year:
2015
Language:
english
DOI:
10.1007/978-3-319-11848-2_96
File:
PDF, 303 KB
english, 2015