Effects of “physical attractiveness” in the evaluation of...

Effects of “physical attractiveness” in the evaluation of print advertisements

Phau, Ian, Lum, Linda
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Volume:
12
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/13555850010764668
Date:
December, 2000
File:
PDF, 279 KB
english, 2000
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