ENACTING HARD AND SOFT PRODUCT OFFERINGS IN MATURE INDUSTRIES: MOVING TOWARDS SERVITISATION IN VOLVO
WIKHAMN, BJÖRN REMNELAND, LJUNGBERG, JAN, STYHRE, ALEXANDERVolume:
17
Language:
english
Journal:
International Journal of Innovation Management
DOI:
10.1142/S136391961350014X
Date:
August, 2013
File:
PDF, 698 KB
english, 2013