Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems: Antecedents, Implications, and Recommendations
Upadhyaya, S., Vann, R. J., Camacho, S., Baker, C. N., Leary, R. B., Mittelstaedt, J. D., Rosa, J. A.Volume:
34
Language:
english
Journal:
Journal of Macromarketing
DOI:
10.1177/0276146713504107
Date:
June, 2014
File:
PDF, 244 KB
english, 2014