An International Comparison of Environmental Advertising:...

Journal of Macromarketing 1996 / 12 Vol. 16; Iss. 2

An International Comparison of Environmental Advertising: Substantive versus Associative Claims

Carlson, L., Grove, S. J., Kangun, N., Polonsky, M. J.
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Volume:
16
Language:
english
Journal:
Journal of Macromarketing
DOI:
10.1177/027614679601600205
Date:
December, 1996
File:
PDF, 2.20 MB
english, 1996
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