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Customer and Competitor Insights, New Product Development Competence, and New Product Creativity: Differential, Integrative, and Substitution Effects
Chuang, Fu-Mei, Morgan, Robert E., Robson, Matthew J.Volume:
32
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12174
Date:
March, 2015
File:
PDF, 72 KB
english, 2015