The Nigerian movie industry “Nollywood” – a nearly perfect...

The Nigerian movie industry “Nollywood” – a nearly perfect marketing case study

Madichie, Nnamdi O.
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Volume:
28
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634501011066537
Date:
August, 2010
File:
PDF, 378 KB
english, 2010
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