CO-CONSTRUCTING THE BRAND AND THE PRODUCT

International Journal of Innovation Management 2009 / 09 Vol. 13; Iss. 3

CO-CONSTRUCTING THE BRAND AND THE PRODUCT

CHRISTIANSEN, JOHN K., VARNES, CLAUS J., HOLLENSEN, BIRGITTE, BLOMBERG, BIRGITTE C.
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Volume:
13
Language:
english
Journal:
International Journal of Innovation Management
DOI:
10.1142/S1363919609002327
Date:
September, 2009
File:
PDF, 2.51 MB
english, 2009
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