[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Corporate Brand Equity: Concept, Measurement and Relationship with Corporate Performance
Sharma, Dheeraj, Borna, ShaheenVolume:
10.1007/97
Year:
2015
DOI:
10.1007/978-3-319-11806-2_132
File:
PDF, 164 KB
2015