[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing, Technology and Customer Commitment in the New Economy || Competitive Advantage for Fast Growth SMEs: A Study of the Effects of Business Orientation and Marketing Capabilities on Firm Performance
Spotts, Harlan E.Volume:
10.1007/97
Year:
2015
Language:
english
DOI:
10.1007/978-3-319-11779-9_107
File:
PDF, 174 KB
english, 2015