The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
Baker, Julie, Parasuraman, A., Grewal, Dhruv, Voss, Glenn B.Volume:
66
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.66.2.120.18470
Date:
April, 2002
File:
PDF, 228 KB
english, 2002