A game-theoretic model for co-promotions: Choosing a...

Omega 2015 / 07 Vol. 54

A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally

Karray, Salma, Sigué, Simon Pierre
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Volume:
54
Language:
english
Journal:
Omega
DOI:
10.1016/j.omega.2015.01.008
Date:
July, 2015
File:
PDF, 693 KB
english, 2015
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